DIGITAL MANUFACTURING CENTRE
The SOLUTION
Having identified that the challenge for the DMC was to increase awareness of their brand and new facility and to attract high calibre talent (potentially from outside the local area) we put together a two part solution to them.
Firstly we created content and began a PR exercise targeting candidates, from showcasing the facility while being built, producing documentation for candidates about the facility and also providing a testimonial from Lord Sugar.
Following this we mapped the entire AM market for the business and then strategically targeted in partnership with them, key hires for the business utilising bespoke interviews and assessment days to attract candidates.
The RESULTS
A year after our initial launch video, we visited the DMC again to reflect on their growth and their journey in the new facility, as well as showing the facility in its full glory now it’s complete.
By working exclusively with the DMC and through creating bespoke content for them, we have now played a key role in their growth to a business of over 20 employees supporting some of the biggest names in Automotive, Aerospace, Space and Defence. Our key hires have now been promoted within the business as it grows and we continue to work with the DMC identifying future hires and advising on their growth plans for the business.
THEY SAID
“Most importantly for us, and the main reason that we have had such success with Hernshead, is that it does not feel like working with a typical recruitment agency. Both Tom & Dan have huge credibility across our management team due to the reliable service, the professionalism and the added value (such as video content) that they bring to us.
A recruitment agency should add value to the business through quality candidates and an easy service which is exactly what we get from Hernshead.
They know the market well and would be an asset to any other business looking for a recruitment partner.“
– Nigel Robinson, Chief Operating Officer at DMC.
THE CONTENT
The Brief
The Digital Manufacturing Centre (DMC) is an additive manufacturing centre based in the Silverstone Technology Park and a member of the Silverstone Technology Cluster. DMC was founded in 2020 by KW Special Projects (KWSP). KWSP are a high-performance engineering consultancy who have worked with Hernshead since 2020. Due to our close partnership with KWSP and also our existing relationship with the DMC’s Chief Operating Officer, we were engaged to help launch awareness of the new DMC facility and gain attention to the brand and to the exciting capabilities in the Additive Manufacturing market.
