Having identified that the challenge for the DMC was to increase awareness of their brand and new facility and to attract high calibre talent (potentially from outside the local area) we put together a two part solution to them.
Firstly we created content and began a PR exercise targeting candidates, from showcasing the facility while being built, producing documentation for candidates about the facility and also providing a testimonial from Lord Sugar.
Following this we mapped the entire AM market for the business and then strategically targeted in partnership with them, key hires for the business utilising bespoke interviews and assessment days to attract candidates.