Technical Marketing and Communications Manager
Hernshead Recruitment
We are seeking a dynamic and experienced Technical Marketing and Communications Manager to join our team. The ideal candidate will play a crucial role in developing and executing comprehensive marketing strategies to promote our advanced cash processing solutions. This position requires a unique blend of technical expertise, marketing acumen, and exceptional communication skills to effectively convey the value proposition of our products and services.
Responsibilities:
- Internal Communications – Managing internal communications, providing expertise and support to various departments to promote employee engagement.
- Technical Expertise – Gain a deep understanding of our cash processing technologies and stay updated on industry trends.
Translate complex technical information into compelling and accessible marketing content.
- Marketing Strategy – Develop and implement marketing plans to promote our cash processing solutions.
Collaborate with cross-functional teams to align marketing strategies with product development and sales initiatives.
- Content Creation – Create engaging and informative content, including whitepapers, case studies, blog posts, and technical documentation.
Produce multimedia content such as product videos and demonstrations.
- Market Research – Conduct market research to identify industry trends, customer needs, and competitive landscape.
Utilize market insights to refine marketing strategies and positioning.
- Brand Management – Ensure brand consistency across all communication channels.
Work closely with design teams to develop visually appealing and effective marketing materials.
- Communication – Develop and maintain strong relationships with industry influencers, partners, and media.
Serve as a spokesperson for the company at industry events, conferences, and webinars.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Technical background preferred.
- Proven experience in technical marketing, preferably in the B2B technology or cash processing industry.
- Strong written and verbal communication skills.
- Ability to distil complex technical concepts into clear and compelling messaging.
- Familiarity with digital marketing tools and platforms.
- Excellent project management and organizational skills.
- Creative thinking and problem-solving abilities.
Benefits:
26 days annual leave + Bank Holidays
Car Allowance
Healthcare